BY JENNIFER BEYER Trust in the Process of Growth I had just wrapped up a presentation on consumer segmentation while at Cox Communications, and my dear friend Mark Cameron who managed the product team hung back after all had left the boardroom. I asked him, “How do you think that went?” As Mark often did, answered a question with a question. Mark asked, “Do you know what the quickest way to failure is? The quickest way to failure is to try and please everyone.”